Marketing books and eBooksFeatured Books £10.19 15% off Stop Telling, Start SellingHow to Use Customer-Focused Dialogue to Close Salesby Linda Richardson In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime empha...  £39.89 5% off Advertising and Integrated Brand Promotionby Thomas O'GuinnChris Allen Richard J. Semenik Like other aspects of business, good advertising is the result of hard work and careful planning. Creating good advertising is an enormous challenge. Imaginative and refreshingly honest, Advertising 3e continues the tradition of providing readers with a solid understanding of advertising strategy. The table of contents is designed to follow the same process that advertising agencies follow View all Marketing books Bestselling Marketing titlesPopular Marketing books and eBooks in the last 24 hoursView all Marketing titles |
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