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£41.39
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Communication Models for the Study of Mass Communications

by Denis McQuail
Sven Windahl

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.



£76.00
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Forecasting and Management of Technology

by Alan L. Porter
Scott W. Cunningham
Jerry Banks

Published in 1991, the first edition of Forecasting and Management of Technology was one of the leading handful of books to deal with the topic of forecasting of technology and technology management as this discipline was emerging. The new, revised edition of this book will build on this knowledge in the context of business organizations that now place a greater emphasis on technology to stay on the cutting edge of development. The scope of this edition has broadened to include management of tec...



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